Google Analytics module for Perfex CRM

Note: This is a module for Perfex CRM. Not a standalone script.

Brief description

Google Analytics Module is a powerful and comprehensive analytics solution designed to give businesses, marketing teams, and data analysts deep insights into user behavior, campaign performance, e-commerce metrics, and platform engagement. This module is an enhanced layer on top of Google Analytics, built to provide granular tracking, custom reporting, and flexible data management for better decision-making and strategic planning.
 

Module Features

1. Metrics Management::
   • Ecommerce: ARPPU, ARPU, Add to Carts, Average Purchase Revenue, Average Purchase Revenue per User, Cart to View Rate, Checkouts, Ecommerce Purchases, First Time Purchasers, First-time Purchaser Rate, First-time Purchasers per New User, Item List Click Through Rate, Item View Events, Item-list Click Events, Item-list View Events, Promotion Clicks, Promotion Views, Purchase Revenue, Purchase to View Rate, Purchaser Rate, Shipping Amount, Tax Amount, Total Purchasers, Total Revenue, Transactions, Transactions per Purchaser.
   • Event Tracking: Event Count, Event Count Per User, Event Value, Events per Session, Key Events, Publisher Ad Clicks, Publisher Ad Impressions.
   • Page Tracking: Bounce Rate, Screen Page Views per Session, Screen Page Views per User, Views.
   • Session: Engaged Sessions, Engagement Rate, Session Key Event Rate, Sessions, Sessions per User.
   • Users: 1-Day Active Users, 28-Day Active Users, 7-Day Active Users, Active Users, Average Session Duration, Crash Affected Users, Crash Free Users Rate, DAU / MAU, DAU / WAU, New Users, Total Users, User Engagement, User Key Event Rate, WAU / MAU.
2. Analytics::
   • Acquisition: All, Organic Search, Paid Search, Direct, Social, Referral, Display, Email, Video, Paid Social
   • Audience: Location, Language, Age, Devices, Gender, Browser, Operating System, Interests, New vs Returning
   • Conversions: Campaigns, Ecommerce
   • Pages: All, Landing Pages, Path, Title, Content Group
   • Event
3. Workspace Management
4. Properties Management

Demo

Google Analytics Demo

Set-up

Included documentation will help you upload and activate the module inside Perfex CRM, if you are not aware on how to do it.